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Dr. Nancy Abdalla Mohamed Fakhry Mahmoud :: Publications:

Title:
A new strategy for the design of advertising campaigns through corporate culture
Authors: Nancy abd alla
Year: 2013
Keywords: Corprate identity, brand, ads campaign
Journal: Not Available
Volume: Not Available
Issue: Not Available
Pages: Not Available
Publisher: Not Available
Local/International: Local
Paper Link: Not Available
Full paper Nancy Abdalla Mohamed Fakhry Mahmoud_nancy phd.pdf
Supplementary materials Not Available
Abstract:

. Corporate culture is an extension of the prevailing culture of community, and a social systems institution established by the human so it is linked to the values ​​and beliefs of Interior for individuals and affect it in the institutional behavior internally and externally. And formed elements of vision, mission, and values, and the philosophy and principles of corporate, and the co. history and the country of origin and its founder and subcultures, all these elements combined Co. culture And visual design is a means of expression Visible for Enterprise and contained the meaning and philosophy and adopted the values ​​and come back to him from the date of what looks to be like in the future and distinctive features its strengths and what distinguishes for others, all of these entities implicit underlying can designer that is expressed in formulas designed visible and audible through the visual elements of logo , color , symbol and the slogans and co. building, , promotion and advertising all these formulations tangible and visible achieves stresses which designer implication of the institution and beyond from values ​​and philosophies, this expressive manufactures enterprise is the way the interpretation and understanding of the meaning the recipient of the reasons behind this formulation, which sees it. It also helps beliefs and ideas (assumptions) on building codes stems and expressive about.

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