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Course Title[Course Code]:Radio and television advertising[RADI 4244]

Faculty: Arts
Department: Mass Communication
Program: Information (Radio & TV.)
Compulsory / Elective:Compulsory
Undergraduate(Forth Year-Second Semester)
Lecture:( 2 ) Practical / Clinical:( 2 ) Tutorial:( - )

Course Description:
The course aims at introducing the students to the characteristics of advertising on radio and television, the types of ads, the advertising elements of communication, and the most important advantages of radio and TV advertising.. It also aims to introduce students to the methods of advertising at radio and television broadcasts, stages of production, advertising direction and its tactics