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Course Title[Course Code]:Press advertising[JOUR 4244]

Faculty: Arts
Department: Mass Communication
Program: Information (Journalism)
Compulsory / Elective:Compulsory
Undergraduate(Forth Year-Second Semester)
Lecture:( 2 ) Practical / Clinical:( 2 ) Tutorial:( - )

Course Description:
The course aims at introducing the students to the concept of press advertising, its types, objectives and functions. It also aims to introduce students to the advertising campaigns and its methods of planning as well as the editing of newspapers advertisements and the use of images and figures associated them.