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Course Title[Course Code]:Introduction to Public Relations[INFO 1208]

Faculty: Arts
Department: Mass Communication
Program: Information (Radio & TV.)
Compulsory / Elective:Compulsory
Undergraduate(First Year-Second Semester)
Hours:
Lecture:( 2 ) Practical / Clinical:( 2 ) Tutorial:( - )

Course Description:
The course aims at introducing the students to the different concepts of public relations, and its origins and development. It also provides students with information about the principles of public relations and its role in modern institutions and its varied programs, next to the relationship between the administration of public relations and its counterpart in the same organization. It also helps them gain the skills of organizing and practicing a public relation work and submit research projects on the science of public relations.