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Ass. Lect. Yasmeen Elsayed Ibrahim Azab Omar :: Publications:

Cinematic adaptation in the Realm of Linguistics: A Multimodal Analytical Study
Authors: Yasmeen Elsayed Azab & Mohammed Tohaamy
Year: 2022
Keywords: Adaptation, Posters, Movie Posters, Multimodality
Journal: Not Available
Volume: Not Available
Issue: Not Available
Pages: Not Available
Publisher: Not Available
Local/International: Local
Paper Link: Not Available
Full paper Yasmeen Elsayed Ibrahim Azab Omar_Cinematic Adaptation.pdf
Supplementary materials Not Available

'Adaptation', 'Inspiration', 'Quotation', and 'Borrowing' are diverse terminologies used in cinematic realm to denote the notion of exchanging ideas in cinemas all over the world. This study is dedicated to investigate movie posters of Hollywood and their Egyptian replica to unearth the degree of adaptation as well as the similarities and differences between them. In order to achieve these goals, the researchers choose Multimodal Semiotic Theory as a theoretical framework, and applies Kress and van Leeuwen's framework Reading Images (2006), and van Leeuwen's model (2006). The results of the study reveal strong resemblance between the Western-made poster and its Egyptian replica. Although there are blind copied Egyptian posters, there are also authentic and creative copies which are localized and domesticized to suit Egyptian spectator and its culture.

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