the Egyptian environment specially the sports environment has Witnessed in the era of the nineties and the first decade of the twenty-first century - a remarkable decline in the performance of a lot of institutions sectors of various sports and increased failures and faltering administrative and funding with the increasing costs of the completion of these operations of marketing activities and the deterioration of the size and the values of profits. Plus returns to these institutions, also intensity of competition between these institutions and the modest performance quality and performance of sports institutions of Arab and foreign counterparts.
Through researcher experience on some institutions and membership of many committees of the organization of the championships different supervisor on the implementation of those federations and sometimes in conjunction with the government. also gives an update of what initiated by a researcher at a Master's degree titled a proposed marketing strategy for fencing Championships where he analyzed the status quo and the statement of the strengths and weaknesses in the internal environment and the opportunities and threats or risks in the external environment , after the suggestion of operational policies for strategic marketing explained it was clear that these institutions are suffering from problems of administrative and faltering financial losses, especially during the last five years. As well as in the marketing activities of the departments concerned to those institutions in a non-specific and random direction.
these problems has stopped researcher and motivated him to think in need of a lot of sports Egyptian institutions to an entrance of a new administrative works to improve the quality of its marketing activities and to address its problems - which include quality control of components and processes and results – so researcher suggests applied the entrance re-engineering processes supported style simulation to reach alternative future scenarios to help those federations to get out of their current situation and reducing both the time and cost of marketing activities and increase the profits of such practices and this is what researcher did not find in most frames of reference which was made available to him to see them.
Therefore it is important to highlight the concept and importance of the implementation, especially in recent times with faltering and the failure of many of projects of these institutions in Egypt, which called the researcher to conduct this study and try to identify how to implement the entrance BPR to improve the quality of the marketing activities within some of fighting federations?
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