Assist. alshaimaa alsayed sarhan :: Publications:

The purpose of the study is to identify the role of innovative marketing in enhancing competitive advantage, and to identify the impact of product innovation, pricing innovation, promotional innovation, and dis￾tribution innovation in enhancing competitive advantage. The study depended on two types of data secondary and primary data that were directed to marketing managers and research and develop￾ment managers in the food industry organizations in question in the Arab Republic of Egypt, and the study population includes food organizations whose capital exceeds 10 million pounds and organizations that follow the private system, and the study population consists of 60 Organization they were taken as a blanket inventory