The study aimed to determine the difference between the three different communities of modernity in the patterns of communication behavior, namely: Contact agents for change agricultural, openness to the outside world, exposure to methods of mass communication, the participation of Category in agricultural extension activities, social participation, informal social participation, informal, opinion leadership, innovative agricultural. As well as identify the key factors that characterize the patterns of communication behavior in the three study communities, and comparison among the main factors that characterize patterns of communication behavior in communities study.
This study was conducted in three governorates: Qaliubiya, and the lake, and save us, have been identified these three provinces to build on a previous study was reached that the villages of Qaliubiya is a more modern, and maintain the lake is the community average of modernity, and the governorate of Qena represent community less modern or traditional. To obtain the data necessary to achieve the objectives of the study, it has been the choice of three random samples were selected each from two villages in one governorate centers of the three by 60 farmers from each province, where he was collecting data for this study during the summer of 1998 by personal interview through a questionnaire previously developed and tested initially. The results were analyzed statistically using the arithmetic mean, percentages, and test analysis of variance, and factor analysis.
The most important results of the study showed the following:
- There is a difference between the mean scores of patterns of communication behavior of respondents in rural communities in different provinces of modern study of the three.
- Different variables that are included in Group I to some extent from one governorate to another, this increases the proportion explained by this factor decrease modern society, contains the variables of openness to the outside world, and the leadership of opinion in the Qaliubiya explaining 20.6%, and contains the variables of openness to the outside world, exposure methods of mass communication in the province where the lake explains 23.4%, and the variables of exposure to the methods of mass communication, and participation in agricultural extension activities, and social participation of the official and informal social participation in the governorate of Qena, explaining 32.5%. And the number of key factors, consisting of patterns of communication behavior than the less modern county as of 4 factors in each of the Qaliubiya, lake, 3 factors in the governorate of Qena, despite the convergence of the shares in the interpretation of the combined total impact in terms of the totals 68.4%, 67.6%, 63.2 % for the three provinces, respectively.
- Despite the emergence of all types of communication behavior in the three governorates (except the pattern of contact agents of change in Kalyobiya), but that the practice of farmers to use these patterns and access to information depends on the degree of modern society.
- That the tendency of society to modernity is a positive impact on farmers to increase the practice of some patterns of behavior, communication style, such as openness to the outside world, and the pattern of opinion leadership, and innovative style, and the pattern of call agents of change.
- That the tendency of society to modernity is a negative impact on the practice of farmers of some patterns of behavior, communication style, such as exposure to the methods of mass communication, connectivity and patterns of participation of all kinds
|
