Abstract in English
Given the multiplicity of broadcast on Arab satellite channels, which is growing day after day on the different beliefs (news - cultural - leisure ......) , has called for the need for a distinctive logos for those channels to distinguish them from below of the Logos foreign satellite channels .
Hence it was important to focus on typography Arabic as the Arabic language multi-lines are given ample room to take advantage of them in the formulation of a specific identity of the slogans of Arab satellite channels and give them the legal personality of its own, including distinguishes them from those of foreign channels, which depend on the Latin alphabet in determining the legal personality.
The researcher has dealt with in the first chapter of the research problem, where the researcher felt by keeping some channel logos that are summarized in the research problem to answer the following question :
- How can re-formulate some of the slogans of Arab satellite channels through the typography graphics processors due to its aesthetics especially to confirm its identity ?
Hence the importance of research, which is in effect processors graphics of typography and what can we add excellence in the formulation of special logos satellite Arab and the creation of a special identity to those of the Arab channels , which distinguishes it from those of foreign satellite channels , where I assumed the researcher that can be employed typography for the formulation of a new combination Logos for special satellite which makes it distinct from its form and content , as it is available for Arabic typography features that distinguish them from others of this chapter has dealt with previous studies varied between messages MA and PHD , with research and clarify the steps leading to the findings and recommendations .
The second chapter dealt with the researcher the concept of Arabic language and script and origins and stages of development across different ages, and was a researcher of the types of Arabic fonts and its role in the communication process, and clarify what the role of the designer in the design patterns of letters to write Arabic and considerations and aesthetics and technical standards related to Arabic script.
In the third chapter dealt with the researcher the emergence of the brand values and connectivity , functional and marketing and the aesthetic of the brand , and the role of the mark in the formation of a mental picture and the relationship of brand juridical personality , and was a researcher for the shape and the floor in the design of the declaration and the definition of the code , and explain its importance and function and its relationship to the brand, indicating the formula is of trademarks , and the role of symbols and signs as a means of contact .
In the fourth chapter dealt with the researcher a detailed history of the logo and its origins , and function of the shape and significance in logo design and dimensions of cognitive and aesthetic design elements of the logo , was also clarify the concept of the symbol and its relationship to the logo , and dealt with the researcher label TV theme and brand television in Egypt and the era of satellite TV , and access to identity information TV of the mark and corporate identity development and identity and emotional factors affecting the communication process and the mental processes and emotional mark on the recipient television .
In the fifth chapter dealt with the researcher applied study presented several experiments for some of the slogans of satellite channels on the satellite , Nilesat , which is used alphabet foreign through the GPU for Arabic typography to reach the desired results of the study and research due to its aesthetics especially for the purpose of emphasis on the Arab identity .
He then served as evaluation form prepared by the researcher to explore the views of experts on the results of empirical study of self-employment during the typography for the reformulation of the Arab slogans of Arab satellite channels on the satellite , Nile sat to make new plastic ties from which to reach a distinctive identity for the slogans of Arab satellite channels .
The researcher concluded the following results :
- Find stocks in the service of the creative process for designing logos of channels Nile sat by choosing the innovative forms of the Arabic alphabet .
- The study confirmed the important role of Arabic typography in the development of channel logos and give them the Arab identity.
- Have contributed to the study in the development of channel logos on the satellite, Nile sat, including help to highlight the Arab identity.
- The study confirmed the enrichment of the artistic value of Arabic typography and can compete with him and strongly from other alphabets.
The researcher recommends the following for :
- Emphasis on what you can add the art of Arabic typography in general and on the field of advertising design in particular .
- And that it should enrich the Arabic channel logos displayed on the Nile Sat satellite by the addition of the aesthetics of Arabic calligraphy , and is characterized by the aesthetics of plastic especially to give the distinctive character of the global amount .
- Arabic typography and one of the richest and alphabets that you must look very carefully at the NHL entry points of substantive and technical areas promoted the arts in all disciplines .
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