Vice President of Benha University for Postgraduate Studies and Research Opens Intensive Course on Strategic Marketing

Under the auspices of prof. Nasser El-Gizawy, President of Benha University, prof. Gehan Abdel Hadi, Vice President for Postgraduate Studies and Research, inaugurated the intensive course on strategic marketing. The program is organized by the Leadership Development Center at the Faculty and Leadership Development Center headquarters, and runs for four consecutive days.
The opening was attended by Dr. Ibrahim Ragab, General Supervisor of the Leadership Development Center; Dr. Naglaa Fikry, Director of the Faculty and Leadership Development Center; and Dr. Ahmed Naguib, Director of the Leadership Development Center. The course was delivered by Dr. Ihab Mosallam, management and marketing consultant.
Prof. Gehan Abdel Hadi affirmed Benha University's commitment to enhancing the skills of faculty members, university leaders, students, and graduates, preparing them for the labor market through specialized training programs that integrate academic knowledge with practical application.
It is noteworthy that the first day included a lecture covering several themes, such as the latest concepts in strategic marketing, mechanisms for building marketing plans, market analysis, and creating competitive advantage. The lecture was supported by practical examples and real-world applications, contributing to raising participants' efficiency and developing their professional capabilities.