Total Relationship Marketing
:: From The 4ps - Product, Price, Promotion, Place - Of Traditional Marketing Management To The 30rs - The Thirty Relationships - Of The New Marketing Paradigm
Gummesson, Evert, |
Author |
Commerce |
Faculty |
1999 |
Publish Year |
Oxford |
Publish Place |
Butterworth-Heinemann published in association with the Chartered Institute of Marketing |
Publisher |
xiii, 281 p |
Size |